App Store changes reduce Apple Tax under special circumstances
There are several aspects for the ongoing lawsuits against Apple and Google monopoly allegedly on their respective application stores, but one of the biggest points has always been a “industry standard” cutting 30% taken by these companies. Epic Epic Games Cross War against that practice with fortunately produces several changes, but it is an exception than the rules. Apple once again made more exceptions with some changes in the App Store policy that he said would calm the developer and settle at least one lawsuit.
Back in 2019, Apple was hit with a class action lawsuit of anticompompetitive behavior in running the App Store, taking a special exception to the 30% commission while forcing the developer to provide prices at 99 cents which ended at 99 cents. As a large technology company, Apple is no stranger to lawsuits, but this legal problem is not that can be easily ignored. Now it is said that it has received US developer approval for some changes that will resolve this case, awaiting court approval.
One of the biggest changes Ironically it doesn’t really benefit most of the US application developers. Towards the end of the announcement, the company revealed a new news partner program that will provide several incentives for news organizations not only publish their application in the App Store but also publish their news on Apple News. Those who provide content on Apple News will be able to reduce commissions from 30% to 15%.
Apple now changes its policies regarding developers who try to tell users that they have a payment method outside the iOS application. They can now do it and do not suffer from Apple’s wrath, as long as they only advertise them through external communication such as e-mail. The company also promises to increase price points that can be used by developers from less than 100 to more than 500.
Apple reaffirms some of the latest changes he made will still apply. The reduction of commissions from a business that earns less than $ 1 million per year will be maintained for at least three years. It also promises to improve content on the website review application to help developers appeal what they might consider as an unfair rejection of their application. Apple hopes that this change will calm the developer involved in the camera et al v. Apple’s lawsuit., But it might only be the top of the legal iceberg for the company.