Peloton lowers price of its Bike to $1,495

For the second time in less than a year, Peloton is reducing the price of your stationary bike at the entrance level. As of today, you can buy the machine, without additional extras such as cycling shoes, for $ 1,495. That is almost 20 percent discount of the price of $ 1,895, the company has sold the bicycle since September of last year. Peloton is also falling prices in Australia, Canada, Germany and the United Kingdom. At the same time, it is reducing how much it costs to finance the machine at US $ 10 to $ 39 per month.

In particular, what is not changing with today’s announcement is the cost of the company’s pelton membership, which will still turn $ 39 per month. You need that subscription to get the most out of the bicycle.

The ad comes the same day when the company announced a net loss of $ 313.2 million. Poloton was one of the beneficiaries of the pandemic, fighting sometimes to keep up with the demand of people who could not go to the gym to exercise. And you saw it in the finances of the company, with it by publishing a net income of $ 89.1 million a year. Clearly, Peloton hopes that a price cut can help him recover part of the growth he previously experienced, and attracts new clients to his subscription offers.