India’s wearables market grows 118.2% in second quarter

Directed by strong shipments of house brands in the ears and watches, the market of India (Smartwatches, Bracers and Earbags) increased 118.2% year-on-year (Yoy ) in 2q21 (April-June). It is in the pursuit of the good show in the previous quarter. The second wave of COVID-19 had a marginal impact that global portable shipments decreased by 1.3% sequentially in 2Q21.

Overall, he shipped 11.2 million units, as follows from Monthly Monthly Monthly Peripherals of Data Corporation International Society India (IDC).

Smart watches have continued to be the fastest growing category representing 81.2% share in the category of bracelets that includes watches and bracelets, 35.0% per year. The Earwear category also maintained its momentum, doubling its shipments in 2Q21 and remains the largest category of laptops.

Noise, the leader in the surveillance segment

IDC stated that the watch form factor seems to use consumers and Indian brands have been faster to exploit this trend and align their peripheral portfolio. Of the top five brands, three points are captured by Indian brands. Noise continues to be the main actor in the overall monitoring category for five right neighborhoods with a share of 28.6% in 2Q21 and closely followed by a boat with a 26.9% share. Fire-Boltt, another house rental brand, entered the fourth position in just three shifts starting its activities in this category. For record, Huami and Realme are respectively on the 3rd and 5th positions.

However, Xiaomi retains its tremendous lead in the Braceleuse category with a 38.9% share, followed by OnePlus and Titan with a share of 21.7% and 21.3%, respectively.

“Affordability has been the key to Indian brands, and these brands have been extremely successful in gaining an important part of the surveillance market with competitive prices, aggressive marketing and faster adoption of new features,” said Anisha Dumbre, market analyst, customer peripherals, India IDC.

“This new generation of house brands is original, conscious of their limitations and selectively target gaps. However, they must be vectureous of China’s brands, which ranging from the front will be aggressive by introducing more sub-brands and taking advantage of the ecosystem play, “added Doumbre.

The ear category increased by 113.1% Yoy in 2Q21, shipping 9.2 million units. The aggressive shipments of the boat and the portfolio diversity have helped to win a dominant part of 45.5% in 2Q21. He also led the TWS category with a share of 39.6% during the quarter. OnePlus finished second with an 8.5% category action in the second quarter of this year.