What Content Should You Repurpose to Increase Your Reach

If you want to repurpose your content, then using evergreen content would be an excellent step to start. Whether it is an informative video about coffee brands or an educational blog post, you can use any relatable content and share it across social media platforms.

• Listings

 Years ago have you created a wonderful piece of content on the list of suggestions or a super handy “how-to” beginners guide for your target audiences? If yes, then it’s time to break that into pieces and post as individual posts.

For instance, a blog post on 5 ways to attract new customers to your website could become 5 new individual or standalone posts, each post describing on the original list.

You can provide more information compared to the original post to increase the value and include internal links.

For those who don’t know how SEO (Search Engine Optimization) works, Google and other search engine algorithms get these link networks when crawling your website to index as many pages as feasible.

• Look for old successful content

Don’t just limit yourself to all the copy-paste or uploading stuff game. Look for old content that did good and was successful on social media. Look for content that was already a hit with your followers.

Even for a second time, that same piece of content would get more or at least the same reliable results provided you share a new version of the original content instead of a duplicate.

For instance, you can add more reliable information and post it on your social media. You could also post it as several individual posts or mix it up with videos and interviews that are worth sharing.

• Old blog post as a guide

Let’s say you have written or created more than a handful of blogs about a certain niche or topic, now think about how you can repurpose these old blog posts and share them again with your followers.

You can turn your old blog posts into one detailed guide so that your target audiences can find all the necessary information related to that topic in one place.

Beginners guide or in general, guidebooks, provided they are well-written, could have a high re-reading value as beginners will find it helpful when they read it for the first time and use it as a reference guide later on.

You can post this detailed guide on multiple platforms including your website.

• Webinars to video tutorials

Do you have webinars as old content that did a great job with your audience? Did your webinars have a lot of attendees and got appreciation in return?

But what about the audiences or attendees that you get a few years later? Of course, you will have new website visitors who will not have any idea about what they missed.

So don’t restrict your webinar to limited followers or audiences.

Repurpose your webinar into a new tutorial.

You can use either part of the webinar or complete content to solve whatever doubts they have or help your audiences need to assist them in reaching their goal.

• Post that non-published content

 Every influencer or content creator will have at least a piece of content that is not posted or shared on social media for some reason.

Whether it is a blog or vlog, it should and needs to be posted on social media right away.

Of course, there is no doubt that you need to customize content for each platform that you are planning to repurpose your content for.

For instance, if you are publishing it on your Facebook page, then it shouldn’t have any hashtags. But on the other hand, Instagram and Twitter should.

For LinkedIn, you need to sound professional no matter what your content is about.

For Pinterest, images should be of high quality.

Even though you are sharing or posting the same piece of content on every platform, make sure to use a different quote or visual for every platform.

• Socialize with old posts

 At times, you write or create content that’s so good it attracts everyone’s attention.

If you do have such old blogs posts, then repurpose the content at the center of a small social media drive.

Resharing the blog posts that have done already well can potentially produce more than 50% of the engagement obtained when it was first shared.

Also, your followers and audiences who missed it the first time will get a chance to go through what you have produced.

Your content has more value than what you believe. Take a good look at your existing content and think well about how you can repurpose it.

Considering repurposing content, you can start creating new content so that you can repurpose it years or months later.

For certain, repurposing content boosts your page engagement.

With a little creativity and strategy, you can repurpose all of your old content on different social media platforms to increase your reachability and followers.

Don’t just hurry into repurposing any content. Take time and see which content or blog or post brings your more followers when repurposed.